The Museum of the Reformation was a bit expensive, so I didn't go in but I did tour the gift shop. Now, what kind of gifts might one find in a Museum of the Reformation gift shop? There were Reformation gimme caps (baseball caps to those who haven't lived in the South). I am not sure where one wears such a cap these days - perhaps to interfaith soccer matches. There is also a cut out figure of Calvin (or a Calvin-look alike) into which you can stick your head and be photographed. I took a photo of it (not with me in it, there wasn't anyone else around) and will post it when I get home and can download my pictures, a Calvin beer gift set with 2 bottles of a local microbrew called Calvinus and a Calvin commemorative glass (sadly out of stock, but a steal at CHF7), and Calvin chocolates, with his head embossed on them (perhaps these are for Catholics to buy and enjoy eating?). It was the gift shop that convinced me to save my CHF14 and not go in - a museum selling hats, chocolates and beer seemed unlikely to also to have any serious content. (To be fair, they do have books for sale, although not too many in English, and the hats are technically museum hats, but they do just say "R" on them, without specifying museum or movement).
Museums are a great thing generally and gift shops are a good fundraiser. But wouldn't a, well, church be a better way to express the ideals of the Reformation? I'm not sure what Calvin would think about beer and chocolate - he always looks kind of dour - but maybe the Reformation wasn't all about theology -- maybe they had fun too - putting on their Reformation hats and hitting the town for some Calvinus beer. (The beer folks have a great, Monty-Pythonesque web site that is well worth a look.)